About Summer’97
Summer’97 is more than a clothing brand—it’s a story stitched with memories, love for fashion, and a deep respect for our planet.
The name Summer’97 comes from the joy and warmth of summers we never forget—simple days, timeless style, and effortless comfort. Inspired by childhood moments of being dressed up with care for every occasion, Summer’97 was created to bring back that same feeling: clothing that makes you feel special, confident, and truly yourself.
Our Philosophy
We believe fashion should never come at the cost of the environment or your individuality. That’s why Summer’97 is built on three core principles:
Sustainability: We work only with 100% natural fabrics like linen and cotton, sourced from the best mills in India. Every piece is made-to-order to reduce waste and support zero-waste fashion.
Customization: No two women are the same, so why should their clothes be? Every outfit can be tailored to your exact measurements, with the freedom to choose your favorite colors and designs.
Timeless Style: We create designs that are chic, comfortable, and versatile—clothes that you’ll reach for again and again, beyond fleeting trends.
Why Summer’97
When you choose Summer’97, you’re choosing more than a dress or a co-ord set. You’re choosing:
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Clothes that are made just for you, with your size, your color, your fit.
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Comfort that comes from breathable, skin-friendly fabrics.
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A promise of sustainability—you look good while doing good.
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A personal connection with every piece, because it’s crafted with care, not mass-produced.
Our Vision
Summer’97 is a small business with a big dream—to change the way fashion is consumed. We want you to feel proud every time you wear our clothes, knowing they’re kind to the planet and made to celebrate you.
We’re growing step by step, with love and hard work, building a community that believes in slowing down, dressing mindfully, and embracing individuality. Because fashion should never just be about clothes—it should be about stories, choices, and values you carry with you.
With Summer’97, you’re not just wearing a dress—you’re wearing comfort, sustainability, and a little piece of forever summer. 🌿☀️